Product Design
Everything starts with an idea, and transforming those ideas into tangible consumer goods is one of the most enjoyable aspects of design for me. Here is a curated collection of projects that showcase my experience in consumer product design.
The Evil Queen’s Spell Book
This beloved product has been inspired by the iconic Evil Queen's Spell book, featuring several meticulously hand-drawn pages from the original animation. My role encompassed not only designing the book itself, but also replicating the film's pages with precision. Additionally, I created custom illustrations for supplementary pages with practical information on how to use the eyeshadows, seamlessly blending them with the story's artwork.
Ursula Shell Compact
One of my favorite projects involved infusing storytelling into what would have otherwise been a mundane task. My assignment was to create a unique in-story package for a luxury compact, which led me to conceive and develop artwork featuring a tentacle clutching the shell inside. Throughout the design process, I carefully considered how Ursula herself would carry this item - she would undoubtedly keep it close at all times, securely grasped in one of her tentacles. To further immerse the audience in the story, I had fun selecting textures of paper that added a wet and slimy appearance to the box.
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Evil Queen Lipstick
Taking inspiration from the source material, this artwork was crafted to not only embody the essence of the Evil Queen but also pay homage to the classic lipstick art associated with the brand.
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Tote Bags
This marketing material was designed as a giveaway for the D23 trade show, with the sole purpose of putting a smile on fans' faces when receiving their orders. Moreover, it was intended to encourage collectors to purchase multiple items to collect them all!
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Villains Nail Polish
This assortment of villain-inspired polishes was created to resemble personal possessions of the respective villains. For instance, the Yzma polish was meticulously designed to mimic the one featured in the film, complete with the ability to flip down and reveal a skull.
This innovative product concept revolves around a novelty beverage that replicates the nostalgic 70s aesthetic. The core idea behind this product is that when you open it, a fizzy tap falls from the cap into the drink, creating a mesmerizing "lava lamp" type effect.
Lavalixir
This candy concept was created as a fun and unique novelty experience for couples. The idea was that each person would eat a different flavor from the pack and then share a kiss, resulting in the creation of a brand new flavor.
